Pantone Color of 2020: Classic Blue

Each year, Pantone analyzes trends in industries such as fashion, graphic design and home furnishings to choose a Color of the Year. And there couldn’t be a better way to start a brand new decade than with a universal favorite: classic blue. Pantone discussed their decision, saying “this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Both calming and sophisticated, this color suggests great things for 2020. And with our selection of blue promotional products, you can keep your advertising efforts trendy in the new year.

Blues in Marketing

The popularity of this color didn’t come out of the blue. Not only is blue one of the most commonly chosen favorite colors among consumers, but it’s also an excellent choice for brands of all kinds. It’s particularly popular for banks, technology companies and other corporations. Part of the reason blue is used so regularly while marketing brands is that the color evokes a feeling of trust. This is especially true for shades of blue that are similar to the Pantone choice of classic blue. They describe it as “Instilling calm, confidence, and connection” and being “suggestive of the sky at dusk.” 

In fact, when it comes to advertising and marketing there have been many studies which look into the way colors have an impact on our behavior and decision making. Blue is thought to instill calm and increase productivity. As a color which inspires trust, it’s a popular color choice for branding, marketing, advertising and events.

Blue Promotional Products 

Since it’s such a widely beloved color, you can find a blue version of almost every promotional product we offer at PrintGlobe. Whether you’re looking for coasters, umbrellas, yoga mats or tech products, you’re likely to find just the style you want in a classic blue color to start the new year on trend.

Blue Drinkware

Drinkware is one of the most popular ways to gain exposure for your brand daily, so why not use a classic color for a classic promotional product? 

Office Branding

Since blue provides a sense of security and trust while also increasing productivity, it’s a great choice for coordinating your office. And with our printed office products, you can be sure the entire workspace looks branded and professional. 

Event Decorating

Such a versatile color can be the perfect look for corporate events, weddings, banquets and more. 

All Blue All The Time

We offer blue gifts, giveaways and printed items of all kinds — we could list them ‘till we’re blue in the face. You can even shop by color on each category page on our website. If you want more advice on blue promotional products or how to stay on trend and keep up effective promotions in the new year, give us a call today!

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