The Power of Promotional Bags

You might not know it, but there’s a really simple and affordable way to make sure you get your next promotional campaign in the bag. Custom bags have been one of the most popular promotional products for increasing brand visibility over the years. And if you’re thinking that they don’t seem like an exciting or effective tool, we’re here to prove you wrong.

Why Bags are a Great Choice

Using promotional bags is a solid plan for basically any business. While bags are essential for retail companies, that’s certainly not the only industry who benefits. With so many different kinds of bags to use, there are an endless number of ways to use them to your company’s advantage. After all, they’re the triple threat of promotional products: practical, affordable and effective.

Who Buys Bags?


Needless to say, when you sell products, your customers need a way to easily carry them around. Clothes, technology, jewelry, books — no matter what it is, the more your customers can carry the better. And it’s the perfect way to let your customers advertise your brand after they leave the store, putting your logo on display. Depending on the product, your store might use a very different bag than the store next door. For example, high end clothing shops might use laminated euro totes, while t-shirt bags and plastic drawstring bags are better for casual apparel stores and or book stores.

Food Services

When it comes to food-related businesses, grocery stores are the biggest users of promotional bags. Bags are an essential part of the business, whether it’s the company’s stock of plastic or paper disposable bags or reusable grocery totes which are good for the environment and keep your brand visible with repeat use. We also offer candy and pastry bags for bakeries, takeout bags for restaurants, and tons of other food-related packaging.

School and Sports

Every university, school sports team or academic club can get great use out of these promotional tools. Die cut plastic bags are great choices for university events and giveaways, and stadium, drawstring bags and duffel bags are perfect options for sports teams.

The list goes on and on — from banks to hospitals, bags bring business to almost every industry. It’s just a matter of finding the right option for you.

Finding “The One”

With so many options, it can be intimidating to be sure you’re finding the right bag for your brand. Pro tip: A great starting point for choosing the perfect one is by thinking about where you want to get the most eyes on your brand. Who are you advertising to? Sports fans in stadiums? Shoppers in the mall? Campers? Commuters?

Whether you know exactly what you’re looking for or need advice on which option is best for your business, our account managers are here to help you with any questions you might have. Give us a call or take a look at our full bag selection to get started.

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