2018 Promotional Product Trends

Whether it’s fashion, tech, or marketing, trends are always changing. From this season’s hottest color to the must have tech accessory of the moment, as the market evolves, the promotional product industry evolves with it. People want what’s hot now, and it only makes sense that your promotional tools reflect this.

While there are some timeless promotional product trends that will never change, like promoting with custom coffee mugs or personalized tote bags, decorating methods are constantly improving, and style options are always being updated.

Gone are the days of stuffy advertising. Today’s generation wants what’s hip, what’s fun, and what’s useful. Will it catch someone’s eye on Pinterest? Can it easily be sold on Etsy? Will it make the perfect prop for an Instagram photoshoot? There’s so much more to think about these days when it comes to planning a successful marketing campaign, but don’t let that intimidate you.


When it comes to this year’s promotional product trends, we’ve got you covered! For promotional tools that are sure to wow, read on to learn more about what’s popular this season.


Unique Colors, Patterns, and Textures 

There’s always a time and place for subtle, and simple designs will never go out of style, however, one thing that people really seem to be focused on these days are playful and unique colors and prints that are sure to grab attention. Rose gold and metallics are really big, as are marbled, ombre, and neon designs. And for those who want a totally custom look, patterns are also back in style. Whether it’s a fun background like you’ll see with our Full Color Reversible Neoprene Can Holders, or an item fully covered with your logo like with these dye sublimated bags, the sky is the limit when it comes to patterned looks.

Another fun thing that’s currently really popular are textured, or faux textured items. Denim and heathered gray are really hot, as are woodtone items like you’ll see on our Woodtone Himalayan Tumblers. Burlap and faux suede are other favored options, and make sought after promotional tools for a variety of occasions. Another big one is canvas. From canvas tote bags to canvas cosmetic bags, canvas makes a great background for logos, and many of our canvas products can even be customized with colored zippers or other embellishments to give you a product that really stands out.

Retail Focused 

Handing out custom swag at festivals, sporting events, concerts, camps, schools, marathons, etc., will always be a great way to share your message with a crowd, however, one of the biggest promotional product trends that’s really up-and-coming in 2018 is the use of promotional products in a retail setting. Things like custom yoga mats, personalized water bottles, printed can holders, growlers, etc. are appearing more and more on business shelves. You’re proud of your business, and rightfully so! Selling items printed with your logo only makes good sense. Clients and customers love purchasing these things, and you’ll love the attention your brand will receive when your customers are toting these personalized items around town. From breweries to yoga studios to hotel and airport gift shops, we’ve got the items you need to really put your name out there!


There should be no surprise that tech is being mentioned as one of the 2018 promotional product trends. Year after year tech items continue to remain popular, and there’s a good reason for that: tech is useful! From power banks to charging cords people love tech items because they’re something they can actually use. Furthermore, tech items stick around for a long time, offering long-lasting exposure for your brand. They might cost a little more initially, but you can count on tech products to advertise your message for months, if not years, to come.

There are many affordable tech accessories that people are seeking out this year such as webcam covers, PopSockets and phone grips, as well as tech tacos, which are fun and handy cord organizers, but if you’re looking for something a little more upscale, you can’t go wrong with items that are wireless. Wireless phone charging stations are new to the market this year and are a hit for tech promotions of all kinds, and wireless speakers, headphones, and earbuds remain popular. If you’re looking for an item with a long-lasting promotional punch, our custom tech items are for you!



Products featured in this post: Full Color Reversible Neoprene Can Holders / Suede-ish Neoprene Utility Bag / Canvas Weekender Bags with Custom Zipper Color / 18 oz. Marble Mugs / Metallic Neoprene Canoe Amenity Bags / Heathered Jersey Knit-Neoprene iPad Sleeves / 15.5 x 15.5 Classic RuMe Totes / 12 oz. Iridescent Ceramic Mugs / Denim Neoprene Can Holders / 20 oz. Woodtone Himalayan Tumblers / Yoga Class Kit / Heathered Jersey Knit Neoprene Can Holders / 36 oz. YETI® Water Bottles / 14 oz. Enamel Campfire Mugs / 64 oz. Copper Stainless Steel Growler / 16 oz. Corkcicle® Canteens / Wireless Phone Charging Pad Stands / Suede-ish Tech Taco Cord Organizers / PopSockets Phone Grip and Stand / ifidelity TruWireless Bluetooth Earbuds / 5,000 mAh Bamboo Power Banks / Sliding Webcam Covers / ifidelity Insight Bluetooth Speaker / ifidelity Noise Reduction Bluetooth Headphones / 360° Mobile Phone Rings with Car Mount

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