Do Promotional Products Work?

Curious about the power of promotional products? Wondering what they even are? Looking to work them into your next marketing campaign? You’ve come to the right place! Whether you call it swag, promotional merchandise, or advertising gifts, promotional products are one of the most effective ways to increase brand awareness among consumers and are an integral component to any successful marketing plan.

Let’s start with the basics…

What are promotional products?

Promotional products are practical, entertaining, or decorative items imprinted with an advertiser’s name, logo, message, or slogan, which are designed to increase brand awareness among consumers, or to share a message with a particular audience. These items are typically then kept by recipients, offering great exposure to the advertiser’s message.

Who uses promotional products?

Anyone! Large corporations, small businesses, schools, government entities, bars and restaurants, fitness centers and health clubs, hospitals, non-profits, etc. Promotional products are perfect for fundraisers, awareness events, festivals, concerts, holidays, business promotions, and so much more!

And on to the big question…

Do promotional products work?

In short, YES! Promotional swag helps generate brand awareness, creating a lasting impression, and in turn, provide a return on your investment.

Now, let’s dig a little deeper by taking a look at some stats about 12 of the most popular promotional product categories on the market:

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Additionally, in total, 42 percent of people stated that they have a more favorable opinion of an advertiser if the promotional product they received was eco-friendly, and 53 percent if the product was made in the USA.

Furthermore, as the below graphic shows, promotional products don’t fade away. According to a study performed by the Advertising Specialty Institute (ASI), when respondents were asked how long they keep a typical type of promotional item, the average was around 8 months, with some items such as calendars, mobile power banks, and umbrellas being kept a year or more, and others, such as health and safety products, about six months.

So, what does this all mean? By understanding how popular promotional products are, it helps one to understand how effective they can be in advertising a message.

Promotional products remain less expensive per impression than most other forms of advertising, and by having a more targeted advertisement through the use of promotional swag, it allows for much greater levels of interaction with consumers. Plus, when asked what types of advertising they like best, consumers under 55 said they prefer promotional products, and promotional gifts ranked as the most highly regarded form of advertising overall!
Promotional Products
If you need promotional products for your next marketing campaign, look no further than www.printglobe.com. We’re your one stop shop for all of your promotional printing needs, and are here to make your next advertisement a breeze!  Shop online or call us today!

Images: ©2016 Advertising Specialty Institute®. All Rights Reserved.

 

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