Curious about the power of promotional products? Wondering what they even are? Looking to work them into your next marketing campaign? You’ve come to the right place! Whether you call it swag, promotional merchandise, or advertising gifts, promotional products are one of the most effective ways to increase brand awareness among consumers and are an integral component to any successful marketing plan.
Let’s start with the basics…
What are promotional products?
Promotional products are practical, entertaining, or decorative items imprinted with an advertiser’s name, logo, message, or slogan, which are designed to increase brand awareness among consumers, or to share a message with a particular audience. These items are typically then kept by recipients, offering great exposure to the advertiser’s message.
Who uses promotional products?
Anyone! Large corporations, small businesses, schools, government entities, bars and restaurants, fitness centers and health clubs, hospitals, non-profits, etc. Promotional products are perfect for fundraisers, awareness events, festivals, concerts, holidays, business promotions, and so much more!
And on to the big question…
Do promotional products work?
In short, YES! Promotional swag helps generate brand awareness, creating a lasting impression, and in turn, provide a return on your investment.
Now, let’s dig a little deeper by taking a look at some stats about 12 of the most popular promotional product categories on the market:
Click image for larger view.
So, what does this all mean? By understanding how popular promotional products are, it helps one to understand how effective they can be in advertising a message.
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