Score Big for Your Brand at Your Next Tailgating Party

With football season in full swing, tailgating parties are the perfect opportunity to advertise your brand. Nearly as important as the games themselves, the “go big or go home” attitude of these parties makes for a prime time to put your logo in the center of a large crowd. To help you score big with your fellow fans, we’ve put together a few tips for how to throw a successful tailgating party, and showcase some of our favorite products to help your brand become a popular topic on game days.

Tailgating Party

The Setting

A comfortable setting for your party is just as important as the party itself. People will appreciate a shady spot when the sun is hot, or a dry place to hide from the rain. To really stand out and create a space your guests will love, set up your party beneath one of our custom event tents, personalized with your company information or decorated with your school’s name or team mascot.  By doing this, not only will you create a relaxed setting for your party, but you’ll gain excellent brand exposure as your logo will be hard to miss!

Another important thing to remember is to bring plenty of chairs. As tailgating can last for several hours, your guests will appreciate a comfortable space to rest before the game. Our folding chairs are perfect for travel, and will look great imprinted with your custom design!

If it’s cold, set out some printed sweatshirt blankets, and then decorate your space with colored felt pennants and football memorabilia. By doing these things, you’ll quickly create a space that no one wants to leave. Well, only until it’s time for kickoff, of course!


The Menu

As the star of the show, it’s important to carefully plan out your game day menu. To make your party unique, be original with your cooking. Sure, burgers and hot dogs are easy, but with a little careful planning, tailgating can be the perfect time to show off your culinary skills!

If the game is early, set up a Bloody Mary bar, or provide a variety of juices and champagne for mimosas (or both!). Yogurt, granola, and fruit make easy starters, and griddle pans make cooking eggs, pancakes, bacon, or breakfast burritos a breeze.

For cooking ease and minimal clean up, do what you can from home. For breakfast, think egg casseroles and baked goods, and for lunch and dinner, we’re talking dips, chili, pasta, soup, and salads (and not just lettuce – think pasta, potato, rice, quinoa, farro, veggies, and bread). We think this artichoke and bacon dip for an appetizer sounds delicious, and this potato salad with green beans and salsa verde would work perfectly as a side to your main dish.

If tailgating for you means something from the grill, that’s easy too. Kebabs can easily be assembled at home, and meat will be best if cut and marinated before claiming your spot near the field. Looking for a new grill recipe to try? These barbecued pork and apple kebab and shrimp and sausage skewer recipes have us drooling!

Be sure to show off your brand while at the grill with personalized grill aprons and utensil sets, and don’t forget to fill your custom printed cooler with ice cold beer. Let’s be honest – we know you your brand will probably get a lot of attention there! Serve your drinks from custom football Koozies, and if serving beer from a keg, stock up on our reusable stadium cups, or choose the disposable route and serve from our printed plastic cups.


The Entertainment

Now that you’ve created a comfortable environment and crafted the perfect menu, it’s time to think about ways to keep the party going until the game starts. Personalized Cornhole sets make for fun entertainment, and printed foam fingers and noise makers help to keep the spirit alive. Pompoms and custom temporary tattoos make inexpensive giveaways, and mini sports balls are a fun way for kids to play.


No matter how exactly you plan out your day, don’t miss out on this excellent advertising opportunity. As a happy event, tailgates are a great time to put your brand in front of a crowd, gaining you the exposure that your business deserves!


For more game day product ideas, please visit the spirit section of our website, or give us a call at 1-800-989-2181.



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