Glossary of Promotional Product Terms

Bleed
When an image extends off all four sides of the paper.

Border
The area between the image and the edge of the paper. Similar to a picture frame.

Camera Ready
A layout that is created by a client and submitted as one hundred percent black ink on white paper. It is then scanned and turned into plates for printing. Usually contains text and logos in finished form.

CMYK
(Cyan, Magenta, Yellow, Black) The standard color model used in the printing process. It is often called four color printing.

Color Bar
A tool used to judge color accuracy of an image when shooting film for output.

Color Correction
Adjusting an image to improve overall color.

Color Match
Matching a color to formulated ink colors used for communicating color.

Color Separations
The process of separating CMYK into film layers, each layer is then printed separately one on top of the other to give the impression of full color.

Continuous Tone
An unlimited range of color and shades of grays.

Contrast
An image with light tones (highlights) and dark tones (shadows).

Copy
Any words, sentences or paragraphs that appear on the item being printed.

Crop
To trim or remove unwanted portions from the image in order to make it the proper proportion to the paper.

Crop Guide
A tool used to show how an image may be cropped in proportion.

Die Cut
The cutting of special shapes from printed or un-printed material.

DPI (Dots Per Inch)
A measurement of how many dots can fit into one inch. The higher the amount of dots the sharper the image will be.

EPS (Encapsulated Postscript File)
A file format that transfers easily between computer systems. This format is often used for high-resolution images that will be added to another document. (Example: Illustrator is a commonly known EPS format.)

File Format
Each different type of file has a different format. A file format specifies how information is organized. (Example: EPS is a standard format supported by many programs.)

Four Color Process
CMYK (Cyan, Magenta, Yellow, Black) The standard color model used in the printing process. Same as full-color process.

FTP (File Transfer Protocol)
The process of copying files between computers over the Internet.

Full-Color Process
CMYK (Cyan, Magenta, Yellow, Black) The standard color model used in the printing process. Same as four color process.

Grayscale
The use of many shades of gray from white to black to represent an image.

Halftone
Black and white dots that vary in pattern to simulate shades of gray in an image.

High-Res
The resolution (Res) of an image indicates the number of dots per inch (dpi). High resolution is usually anywhere from 300 dpi to 2,500 dpi.

JPEG or JPG (Joint Photographic Experts Group)
A file format used for color images. It retains a higher degree of color but files are smaller, but remember the more you compress a JPEG file the more detail and color is lost.

Line Art
Black and white artwork that does not contain any halftone screens.

Low-Res
The resolution of an image indicates the number of dots per inch (dpi). Low resolution is usually anywhere from 72 dpi to 250 dpi.

PDF (Portable Document Format)
A popular way of formatting documents so they can be viewed and printed on multiple platforms the way you intended. You use Adobe Acrobat Reader to view a PDF.

Pantone Color
A popular color matching system used by the printing industry to print spot colors.

PostScript
Is a language for printing, meaning it treats fonts, images and graphics as geometrical objects and stores it into one document.

Primary Colors
Are made up of RGB - Additive Primaries (which create white light) and CMYK - Subtractive Colors (which are used for printing).

Process Colors
CMYK colors used for printing.

Proof
A digital representation of artwork on a product delivered to you by email or fax.

Quality
What you’ll only find at PrintGlobe.

Resolution
The quantity of pixels that can fit into one inch determines the sharpness and quality of an image. This is the image's resolution. (Example: 72 dpi is low-res, 355 dpi is high-res.)

Reverse
Type appearing in white or other light color on a black or dark background. Sometimes called a knockout if the type is the color of the paper.

RGB (Red, Green, Blue)
When mixed together these colors create a white light. (Example: televisions and computers display color in RGB.)

Screen Printing
Method of printing by forcing ink through a mesh stencil.

Spot Colors
Refers to a method of specifying and printing colors in which each color is printed with its own ink.

TIFF (Tagged Image File Format)
A TIFF is the most widely supported file format for storing images on a computer. It can handle a range from one bit to 24 bits of photographic image color with equal ease. A TIFF can be black and white, grayscale or color.

Typesetting
To layout words, text and logos.

Vector Image
Are more flexible than bitmapped images because they can be resized / stretched and placed over other images without a white block. (Example: an Illustrator EPS is a vector image.)

Satisfied Customers

  
  • This is my second order with PrintGlobe and I am very pleased all around. The online ordering process is extremely efficient and straight forward. My rep at the company is quick to see my order through and answer any questions that I have. They are in the US and speak my language literally and figuratively and are there to get me what I need. My pieces looked great and I plan on many future projects with this company. Thanks PrintGlobe!

    Marlow
    New York, NY

  • Print Globe really bailed us out! We had a customer who slammed us with a difficult project that we couldn't fulfill in house, and our regular vendor was dragging his feet and couldn't even get us a hard price to tell our customer. Print Globe was able to create a solution for us and our customer and delivered on time and without complaints.

    Tad
    Hedgehog Solutions, Orem, UT

  • Price. Quality. Service. After 37 years in business, I've finally found a vendor who has all three. Wait! I just thought of one more - Variety. Now how can you beat four-out-of-four? I just love it when a printer makes my designs come to life and the client raves when they receive the final product. Thank you, PrintGlobe.

    David
    Loudmouth Graphics, Santa Monica, CA

  • PrintGlobe was wonderful to work with! We ordered about 2500 custom static window clings from them for our business, and the entire process from start to finish was nothing less of wonderful!

    Amanda
    Pasadena Conservatory of Music, Pasadena, CA

  • Got em! LOVE em! You're the BEST!!! They look awesome... I'm ONE HAPPY CUSTOMER. Right on time too!

    Leslie
    YellowBook, San Diego, CA

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    Ann
    Malphrus Construction Company, Inc, Hilton Head Island, SC

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    Megan
    Aloft Plano, Plano, TX

  • You are AWESOME!! This order came in late Thursday night and Friday morning!!! Not only was it early but they look marvelous!! Big hit with our employees, they love the flashlights and logo is perfect!!!

    Wendy
    ConAgra Foods, Lakeville, MN

  • Thank You - Thank You - Thank You!!!! You have made my Christmas. This is my present to my entire family!!! They turned out great!!!! I am so glad I found you on the internet.

    Irene
    Spokane Valley, WA

  • This was my first time to order from PrintGlobe. I was impressed with the customer service and how quickly my order was received, processed, and shipped. I will order from them again!

    Teresa
    Austin, TX

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