The new iPhone has been released, iOS7 is being downloaded around the globe, KitKat is about to launch, Samsung is touting their S5 and we’re all still learning how to use our S4′s. Technology is wonderful, and it’s everywhere, and it keeps changing, and at some point with everyone “Tech-fatigue” is going to set in.
Now of course there are plenty of branding applications where a tech gadget, like a stylus pen, or a tablet cover make excellent marketing pieces for your campaign. But if your message isn’t necessarily tech-related how do you decide what branded accessory is going to appeal to all your tech savvy customers?
These issues can be easily avoided by getting back to basics and embracing these 3 low-tech items that even your most tech-addicted customers will love.
For those clients you call on all year long, there isn’t a much sweeter leave behind than candy. Simple, effective, and most importantly, consumable. Your customers will share it, or enjoy it themselves, and either way, most likely by the next time you come around it will be gone and they’ll be thrilled to have you leave them another. You can’t always say the same thing about a pen cup holder or a mousepad. Sure, they’ll use those too, but they won’t need another one for many years.
Virtually unchanged since their creation, umbrellas are about as low-tech as you can get… but when you need one you are always awfully glad you’ve got one handy. When you’ve given your clients a printed umbrella with your message or logo you’re making sure that your brand is seen as their hero every time they weather gets messy.
Yeah I know you’re thinking this really is the lowest tech thing we could come up with! But for an excellent reason…Can you think of another give-away that is going to be useful to your customers all year long? Calendars started being used for advertising and marketing purposes back in the mid-19th century, and today they come in dozens of different styles and applications. Custom printed wall calendars have imagery to match nearly every industry, hobby, and trend, and magnet calendars can serve as coupon and game schedule reminders.