Posts Tagged ‘Marketing Ideas’

How to Promote your Brand Successfully at Trade Shows and Conventions

Thursday, January 15th, 2015

Trade shows and conventions are extremely valuable resources and are a great place to advertise your brand and to earn yourself new business.  At every trade show and convention there are essential products and accessories that you must have in order to make your involvement a success. A great advertising opportunity, if planned right, these events will not only gain you new customers, but they will also help you to maximize your brand exposure.

With trade show season upon us, now is the time to focus your marketing efforts and increase the success of your exhibit by ordering promotional products from PrintGlobe. Custom trade show merchandise and booth giveaways not only make lasting impressions, but they will also give you an added promotional boost to help you beat the competition. With a wide selection of table covers, runners, banners, name badges, and giveaway items, we’ve got you covered! Below you will find some of our favorite items and a few tips to help make your trade show advertising efforts a success!

RUNNER

While handouts and giveaways are a great way to advertise your brand, you first must get people to stop by your booth to hear what you have to say. By putting effort into the appearance of your space, you communicate to potential customers that you offer a product or service that you truly care about. If you make your booth a comfortable and aesthetically pleasing place to be, chances are, more people will visit, and therefore, more people will learn about the product or service you offer!

First, attract people to your booth with personalized banners. Functioning much like a magazine advertisement, your banner should communicate what kind of service you offer, and encourage people to visit for more information. We offer a wide variety of banners at all different price levels and in a number of different sizes. Most of our banners offer a one banner minimum requirement, and many offer quick production and turnaround times. Vinyl banner printing is a tried-and-true way to promote your name or message at trade shows, and is an excellent way to attract people to your booth.

Once people are there, make them want to stay by making your booth a comfortable place to be. Creating a beautiful exhibit is easy with our wide selection of custom table covers and runners. Table covers are an effective billboard to enhance your message and can transform any ordinary table into your very own advertising space, helping you to stand out from the rest of the crowd.

Before people leave, be sure to provide them with something to make them remember their visit. While it’s always smart to have personalized pens and notepads on hand, send visitors off with something more to ensure that they remember your brand or product. Remember, it’s important to offer an item that is clever and valuable to your target audience. Research from ASI shows that 81 percent of people will keep useful, well thought out promotional items, so don’t hand out an item just because it’s inexpensive and has your logo printed on it. Without deep thought and consideration, chances are, your giveaway item will get tossed in the trash or left in the hotel room. Instead, put some thought into it and give visitors something they can really use!

With thousands of items available on our site perfect for giveaways, it can be hard to decide what exactly you should choose to hand out to your booth visitors. To help make things easier for you, we’ve included a few of our favorite giveaway items below to help you decide. We’ve listed a few standard, classic trade show giveaways that are always useful to have, as well as items that we think will really make your brand stand out.  For more inspiration, please visit the trade show section of our website, or call a PrintGlobe dedicated account representative today!

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Reusable Shopping Bags and Water Bottles

Reusable shopping bags are an item one can never have enough of. Much of the country now enforces a B.Y.O.B(ag) policy, and those areas that don’t are well on their way. Reusable shopping bags get used at grocery and retail stores, libraries, schools, work, and more. They’re a great item to have at trade shows to lug around pamphlets and goodies, and are an item that will get repeat use long after the trade show ends. We love the Classic Cotton Meeting Tote for a classic tote pick and the 16” x 13” Metallic Gloss Designer Tote for a more stylish tote giveaway!

Similarly, reusable water bottles are super practical items to have, and when imprinted with your logo, people are sure to see your message time and time again. We’ve got several great bottles on our site perfect for giveaways, but in order to really stand out from the crowd and from other water bottle giveaways, we think that the 24 oz. h2go Hybrid Tritan Bottle, 32 oz. Transparent Sport Bottle, 16 oz. Tube Double Wall Acrylic Tumbler, and 20 oz. BPA Free Stainless Steel Sports Bottle are all great picks!

Lip Balm and Hand Sanitizer

Keep your visitors in good health with personalized lip balm tubes and custom hand sanitizer bottles. Many people use lip balm every day, making this a practical giveaway item, and just think about how many germs are floating around at trade shows… Help your visitors to stay healthy by providing them with a hand sanitizer bottle sporting your logo or message! When they don’t sick, your visitors will sure be glad that they stopped by your booth!

Badge Holders and Lanyards

Hanging around visitor’s necks, your logo is sure to be seen time and time again during the trade show with personalized badge holders and lanyards. Help to add personality to badges and to keep credentials in view with our huge selection of full color, polyester, cotton, nylon, elastic, and cord lanyards, as well as retractable and window badge holders.

Sunglasses and Tasty Treats

Sunglasses are an item that everyone can use, and they’re a proven trade show giveaway favorite! Imprint them with your logo to advertise your message all year long.

If you want to send customers off with something more, consider giving booth visitors a personalized tin filled with tasty treats. Trade shows can be hard work, and snacks are appreciated items when the going gets tough! Plus, the reusable tins are a great way to advertise your brand in offices, homes, and more.

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Power Banks and Chargers

Moving on to more specialized items, personalized mobile power banks and chargers are excellent items to hand out to booth visitors. Perfect for homes, offices, and travel, mobile power banks and chargers are sought after items and are a reliable way to get the message out about your brand. These high quality items aren’t something that will get tossed in the trash! These handy and practical products will get used time and time again, ensuring that your business receives the exposure that it deserves!

Smart Phone Card Holders and RFID Protection Sleeves

Smart phone card holders are a popular item that allow for easy advertising for you, and extra convenience for your visitors! Our Silicone Smart Phone Wallet and Hang on Smart Phone Card Holders are great options, as is our 3-in-1 Cell Phone Card Holder.

Likewise, offer your customers convenience and security with our RFID protection sleeves. As RFID technology is an unfamiliar topic for many, these sleeves and phone wallets are a great way to grab customer’s attention! They might stop by to learn about the technology, but they’ll leave with so much more!

Cell Phone Cases and Microfiber Cleaning Cloths

Not only are cell phone covers highly useful and sought after items, but as cell phones aren’t indestructible, cell phone covers are an item that everyone wants and needs! Help to protect your customer’s cell phones by providing them with a personalized cell phone cover. As cell phones are items that get used on a daily basis, you can rest assured that your brand will receive exposure each time your visitors use their phone.

Additionally, microfiber cleaning cloths are highly practical items for technology users. They are great for cleaning phone, tablet, and computer screens, and when imprinted with your logo, you can trust that your message will be seen time and time again!

 

 

 

 

 

Promotional Marketing Stocking Stuffer Ideas

Tuesday, December 2nd, 2014

With Christmas and Hanukkah just weeks away, now is the time to order your holiday gifts! Promotional gift giving is a great way to market your brand, all while spreading holiday cheer! While we have hundreds of gifts on our website that are perfect for holiday gift giving, today we are focusing on some of our favorite small promotional items, and helping you to check stocking stuffers off of your shopping list.  Below you’ll find ten of our favorite small gifts to give this holiday season. Whether you intend to place them under a tree or stuff them in a stocking, start marketing your brand today with personalized holiday gifts!

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Personalized Wine Stoppers

Treat the wine lovers in your life with personalized wine stoppers! Upscale and elegant, custom wine stoppers put your name in the spotlight and make fabulous corporate gifts. Great for wineries, bars, and anyone who loves wine! Pop open your next brilliant advertising campaign and spread holiday cheer with personalized wine stoppers!

 

Eco-Friendly Flash Drives

Wooden flash drives are a unique and environmentally friendly way to spread your message. Popular with schools and tech companies, portable flash drives are great for anyone needing to transfer data fast! With our large selection of Eco-Friendly Flash Drives, Custom Shaped Flash Drives, and Assorted USB’s and Flash Drives, we’ve got something for everyone on your list!

 

Hang-On Smart Sleeve
The Hang-On Smart Sleeve is a great way to advertise your brand! It is made of durable, no-slip silicone and adheres to the back of your smart phone with strong 3M adhesive. It is perfect for carrying your ID, cash, credit cards, hotel room keys, or business cards, and makes a great stocking stuffer!

 

Touch Screen Gloves

Touch screen gloves make great holiday gifts!  Featuring conductive tips for easy smartphone and tablet navigation, touch screen gloves make it easy to stay connected. Perfect for travelers, our selection of gloves makes showing off your logo easy.

 

Field & Co. iPhone Book Case

Personalized iPhone cases are an excellent way to show off your company logo! This two in one case and wallet is sure to be noticed time and time again, gaining you maximum brand exposure! This vintage inspired case with embossed logo is a timeless and classic gift for the holidays. Show your clients, friends, or family members that you care with our personalized Field and Co. iPhone Book Case!

 

Nalgene Water Bottles

Looking for a promotional item that will get repeated use? Nalgene water bottles have great brand association and are popular holiday gifts. Known for their quality, Nalgene bottles make lasting promotions and are great for everyone on your list!

 

Personalized Cigar Cutters

Cigars are great for celebrating holidays, milestones, and special events; put your brand in mind during these times with our selection of personalized cigar cutters! We’ve got several styles and price points to choose from to best suit your shopping needs. Treat your clients or employees this holiday season with a timeless and classic gift!

 

All Natural Soy Candles

Candles are an appreciated gift that everyone loves! These two ounce, all natural soy candles burn more efficiently than ordinary paraffin candles, and their small size makes them perfect for stockings. Personalized candles ensure lasting company exposure and are a gift that can be enjoyed by all!

 

Mobile Device Chargers

Keep your clients connected with personalized mobile device chargers! A handy promotional item to have in a bind, promotional chargers make great holiday gifts. Promotional chargers add juice to your marketing campaign and offer ongoing company exposure!

 

EOS Lip Balm

Lip balm is an item that everyone can use, and EOS lip balm is an item that everyone wants! Treat your friends, family, employees, or clients with a gift they can use with our selection of personalized, EOS lip balms!

 

 

 

 

Maximize your Brand Exposure with Holiday Cheer: A Five Step Guide to Using Personalized Ornaments as a Marketing Tool

Wednesday, November 12th, 2014

‘Tis the season to advertise your message with our wide selection of holiday ornaments! Ornaments are a fun and economical way to market your brand. They make a lasting impression on clients and they help to spread holiday cheer. There’s no doubt that ornaments make for great gifts, but why stop there? With the growing popularity of DIY projects, ornaments have become a huge hit in holiday décor. Gone are the days where ornaments are simply hung on a tree. Nowadays, ornaments are popping up everywhere from holiday wreaths, table center pieces, and office desks. They’re a great way to decorate offices, schools, homes, holiday parties, and your place of business. We love this new trend, and with our vast selection of ornaments, we can help you to maximize your brand exposure all while spreading holiday cheer! Below you’ll find our top five favorite ornament design trends for this 2014 holiday season!

1. Build a Beautiful Center Piece

Ornaments are a great tool for creating a memorable center piece. Are you hosting a party? Or maybe you are decorating for a gala thrown during the holiday season? No matter the occasion, creating a centerpiece with customized ornaments is a great way to show off your brand! These beautiful centerpieces can be displayed in the office, inside your business, at a party, in schools, or in the home. They make a big statement with very little work. Simply fill a bowl or vase with our customized ornaments and you’ve got yourself a beautiful decoration piece, all while showing off your brand or logo!

Our favorite ornaments for this project are our Round Shatterproof, USA Made Round Shatterproof, Hand Blown Glass, and Satin Christmas ornaments. To change things up, try adding some shaped ornaments into the mix. The Shatterproof Tree, Heart, Star, and Gingerbread ornaments are all great options for this!
Center-Pieces-with-custom-ornaments

2. Create a Winter Wonderland

Too much sparkle in the workplace can sometimes be a bad thing, but too little can leave your business looking grim at a time when many people appreciate some seasonal cheer. Create a winter wonderland in your business with our selection of personalized snowflake ornaments. Add our Die Cast Glitter Snowflake, Snowflake Aluminum, Snowflake with Full Color Dome, or Snowflake Plastic Holographic ornaments to your garlands to create a magical winter effect!

garland-and-flakes

Craft a Unique Gift Tag

Set your gift apart with a unique gift tag! Our wide selection of flat ornaments are great for showing off your logo.  Decorate your package by fastening one of our many flat ornaments to your package bow or attach a paper ornament for a simpler look. Our Custom Etched and Custom Shaped, Full Color and Flat Shatterproof, Glitter Wreath, Silver Dove, Glitter Bells, and Paper Dove, Tree, Snowflake, Stocking, Reindeer, and Mitten ornaments are our favorites for this!

gift-tags

Stand out with Memorable Place Settings

Do something this year at your holiday party or business dinner to really stand out! Creating a memorable place setting that can double as a party favor is a creative and economical way to both decorate and advertise your brand. Attach a name tag to an ornament and leave it at each setting to help your guests find their seat, or for more casual affairs, simply place an ornament on each plate or attach it with a bow for an extra special touch. While this will look great with any of our ornaments, our Full Color Shatter Resistant Flat Round, Die Cast Glitter Wreath, Round Shatterproof, Die Cast Glitter Snowflake, Die Cast Glitter Bell, and Snowflake Aluminum ornaments are our top picks!

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Fill a Tree with Customized Ornaments

Now that your centerpieces are set, your place settings and favors are taken care of, the garlands are hung and the presents are wrapped, you can focus on the main star of the show. While the most obvious way to decorate with ornaments is to hang them on a tree, it’s also the most traditional, and therefore, our favorite. Create an advertising masterpiece in your place of business with a tree full of ornaments displaying your logo or message. Not only will your tree stand out, but you’ll receive maximum brand exposure while spreading holiday cheer!

Christmas-tree

2 Most Powerful Promotional Products You Probably Aren’t Using

Monday, September 9th, 2013

When it comes to promoting your business there are all sorts of  ways to get your name out there in front of your potential customers. Social media strategies and online marketing campaigns get a lot of attention these days…but these 2 promotional products have proven to be cost effective, quick, and long lasting ways to quickly make an impression on a crowd.

Look closely, these two products have a great value to you customers and will  keep your logo in front of them for a long time.

Reusable Grocery Bags

Insulated Grocery Bag, Reusable bags

Reusable Grocery Totes Allow Your Brand To Make a Lasting Impression

 

 

 

 

 

 

 

 

More and more cities like our very own Austin, TX are adopting plastic bag bans and these carry-all’s are becoming a trunk staple for many Americans. Because they have such a large available area for decoration these bags give your brand a ton of exposure, and allow you to showcase your logo, message, or campaign theme in a big bold visual way.

Reusable grocery bags are now available with insulation, with wine/bottle dividers, and in a huge assortment of colors, shapes and sizes. There is a reusable grocery bag for nearly every brand and campaign and marketing pros know that their usefulness extends well past the supermarket. Reusable bags are being spotted at the park and on the beach, at children’s sporting events, even at airports as a last minute and easy to pack backup carryon bag.

 Stylus Pens

stylus tip pen

I'm Not Just A Pen, I'm A Tech Gadget!

 

 

 

 

 

 

 

Pens, probably the most tried and true business branding essential of all time.  And with the proliferation of tablets, phablets, and smartphones, stylus pens are more than just a writing instrument, they’re valuable tech gadgets! A quick search of Amazon shows a range of tech styluses STARTING around $10-$12 each…and promotional stylus pens can be ordered right now for under $1.00 a piece! 

Stylus pens certainly deliver value and the most bang-for-your-marketing-buck this year.