Brighten Up Your Brand With the Pantone Color of the YearDecember 11th, 2013 by Jamie Dickens
The colors red, blue and black have been the go-to colors of promotional products for, well frankly, far too long.
Increasingly, business are shaking off the old stodgy design colors and bright, modern and punchy colors are making their way into corporate branding.
This year, Pantone, the experts in all things color, has designated “Radiant Orchid”…essentially a light purple hue…as their color of the year for 2014. Last year Emerald Green was the “It” color in fashion and design trends, and before that Tangerine Orange was the darling color of the moment.
So knowing that Radiant Orchid, and all things purple are soon to be in vogue, we know from past years that marketing products are soon to follow.
How can you incorporate purple in your brands marketing?
Purple is created by the blending of Red and Blue, two strong colors that are opposite each other on the color wheel. This makes it a great color for any company or organization that wants to relay a sense of balance and equality.
Purple also represents peace of mind, and is a calming color, which makes it a great for outreach campaigns that want to reassure or soothe.
Purple is also known as a royal color, and can be an indicator of wealth, position and prestige, which makes it a natural selection for finance and investment marketing campaigns.
There are hundreds of items that currently come in brilliant shades of purple, and almost any logo converted to black or white will make a strong and lasting impression.
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