A
ASCII
American Standard Code for Information Interchange - the byte coding of the standard character set used by most computers. These files have no formatting and may be used to move text files between computers and applications.
Ad Copy
Lettering imprinted on any item. The text usually includes an advertiser's name, sales message, trademark or slogan.
Advertising Specialty
A useful or interesting item of merchandise usually carrying an imprinted advertising or promotional message and given with no obligation. Another, though older, term for promotional products.
Anti-aliasing
The softening of the severe "stair-stepping" (aliasing) or "jagged edges" caused by the ideation of an image on a computer screen.
Application
Term referring to a software program designed to perform a specific function (e.g. Photoshop® is an image-editing application).
Art Proof
Artwork submitted for customer approval. It is usually a single black and white photostat of all the camera-ready art with a tissue overlay on which the colors of the components of the art are displayed. However, if the advertising copy or design is in a creative stage, the art of could be a sketch, rough art or a comprehensive rough. With the advent of computer art, most designers now have inkjet or laser color printers on which to make art proofs.
Artwork
Any non-typeset drawing, photo, illustration or lettering in an ad. Artwork should be clean, flat, and printed in a dark ink. The artwork is ready to be photographed or plated. Also known as Camera Ready Art.
Aspect ratio
The relationship between the height and width of an image.
Attributes
The term used to refer to a computer file's characteristics of size, style, and color.
Award
Recognition merchandise, often personalized, used to acclaim performance or milestones. May be useful objects (paperweights, clocks) or for display only (plaques or trophies). A subset of promotional products.
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B
BMP
The bitmap graphic file format developed for Windows applications. Bitmap files are low resolution and produce poor image quality in printing.
Baseline
An imaginary line upon which type may be considered to rest.
Binary
The format for storing data in computers that describes data in terms of two symbols or conditions (e.g. on/off or zero/one).
Bit
The smallest unit of information that can be stored in a computer's memory.
Bit depth
The color depth of an image can be 1-, 2-, 4-, 8-, 16-, 24- or 32-bit color.
Bitmap
An image defined by pixels, also known as a raster image. A large number of dots (bits) are arranged in a compact grid to produce the image. Bitmap images are low resolution and produce poor image quality in printing.
Bleeds
The printed image that extends to the edge of a sheet or page after trimming. Printing that comes within 1/8” from the edge may also be considered a bleed in some instances.
Blueline
Paper proofs in offset lithography in which the printing areas show in blue.
Boldface
A heavy typeface used for titles or emphasis.
Bond Paper
A grade of writing or printing paper where strength, durability and permanence are essential requirements. Used for letterhead and business forms.
Book Paper
A general term for coated and uncoated papers.
Bounding box
A non-printing box that is used to show the outside edges of the area around an object or group of objects once selected.
Branding
A hot die imprint usually burned into leather or wood.
Break for Color, or Color Break
To separate by color the elements to be printed in different colors.
Browse
The action of viewing.
Browser
Typically refers to an application used to display web pages on the Internet.
Byte
A single unit of memory in a computer, which consists of 8 bits.
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C
CMYK
The Cyan, Magenta, Yellow, and Black color model that is best used to reproduce color in printed publications because the subtractive color system has been specifically developed for process color printing. A publication layout software package should be used to create print files that incorporate high-resolution CMYK images. (Note: A word processing package, such as Word, may be used to prepare the text files that will be inserted into the layout program. Because CMYK files are typically very large, programs such as Adobe® PageMaker and QuarkXpress are suitable for CMYK.) As a general rule, the Word program, for example, should not be used alone as a publishing tool if CMYK process color printing is required because image file sizes will be too large, the graphics converters may not be available in the program, and the image handling capacities of Word are limited.)
CRT
Cathode ray tube, a video display or monitor.
Camera-Ready Art
Any artwork or printed material with very high black and white contrast that needs no further touch-up, design or re-arranging before use as an original for printing. It must be clean and ready to be photographed by the platemaker. Computer artwork with clean laser prints can often be used as camera-ready art.
Camera-Ready Copy, or CRC
Any text, or copy, with very high black and white contrast that needs no further touch-up, design or re-arranging before use as an original for printing. It must be clean and ready to be photographed by the platemaker. Clean laser prints can often be used as camera-ready copy.
Clean-Up (or Wash Up) Charge
Factory charge added for labor costs involved in cleaning the printing press after using a nonstandard ink color.
Click
To press and immediately release the mouse or pointer device, producing a clicking sound.
Clipping path
A path that defines an image's edges, created in an image-handling program, such as Photoshop. The image can be separated from its background and made to float, as if transparent, over another background.
Cloisonne
Method commonly used to create lapel pins, badges, or medals. Metal emblems are stamped from a die. A colored paste made from ground glass is applied into the recessed areas of the emblem. The emblem is then fired at 1400 degrees and polished by stone and pumice to achieve brilliant color. Gullies and ridges separate each individual color, so fine lines between colors are difficult to achieve. This is considered a very high-quality product, and is slightly more costly than other alternatives.
Cloning
The exact duplication of image data.
Coated Paper
Paper having a surface coating which produces a smooth finish. Surfaces vary from glossy, to matte or dull.
Collate
Gathering (assembling) sections in proper sequence for binding.
Color depth
This is the system used to describe the range of colors and tones in a particular image measured by the number of colors displayed (e.g., 256 colors, or 16 million colors).
Color gamut
The range of colors supported by a device designed to display or print them (e.g., a monitor or color printer).
Color Key Proof
An overlay proof composed of an individual acetate sheet for each color.
Color Palette
A collection of colors within a specific range.
Color Separations
The separation of multi-colored original art by camera or laser-scan techniques to produce individual separated colors. There are four common separations in printing: yellow, magenta, cyan and black. The combination of these colors creates a full color image.
Commands
The actions provided by a computer program to execute specific functions of the program.
Comp
Comprehensive artwork or dummy used to give an idea of what the element will look like in a final layout.
Compression
A method of reducing file size by saving files to specific file formats (e.g. JPEG and GIF).
Continuous Tone Art
Photograph, painting or other piece of art in which black and white tones gradually merge into one another. Requires halftone reproductions and screens.
Control point
The point that marks where a line segment starts or ends. Also referred to as an anchor point.
Copy
The written content of advertising or editorial matter in the media.
Corner handles
The control points located at each corner of an object and used to manipulate it (e.g., to scale proportionately drag the corner handles of objects in most MS programs).
Cover Stock
A term for paper durable enough to be used as a cover on catalogs, booklets, etc.
Also used for pocket folders.
Cromalin Proof
A facsimile of a full-color reproduction, created chemically.
Crop
To eliminate a portion of a picture, illustration or photograph that contains unnecessary material or to highlight a certain area of the image. The command used to reduce an image to its most significant area, thereby eliminating unwanted portions of the image.
Crop Marks
Indicator marks on artwork to show where an illustration is to be cut or sized.
Cursor
The insertion point marker used to select elements on a computer screen.
Cut
To remove a selected object from a file and place it in the Windows clipboard. Once cut, an object can then be pasted into another area of the file or into another file entirely.
Cyan
Process blue. One of the four-color process colors.
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D
DPI
Dots per inch. Sometimes expressed as pixels per inch. For bitmap images, the number of individual elements of color information per inch. The measurement of the resolution of a printer or imagesetter. More than 1000 dpi is typeset quality.
Deboss
Machine presses a die into the surface of the material to create an imprint. Imprint appears to be lowered.
Deboss with Colorfill
Combination of a deboss and color. A deboss filled with color.
Decal
Artwork is produced on a label, then applied to product.
Desktop Publishing
Electronically designing, laying out, editing and producing a document using a computer and word-processing, graphics and page layout software.
Dialog box
The options box which is associated with complex commands and which allows you to select specific settings.
Die
A mold into which molten metal, plastic or other material is forced to make a special shape, such as pen barrels or rings. Also used to create a deboss, emboss, or foil stamp. Also a tool made of very hard material used to press a special shape into or onto a softer material such as coins and emblems.
Die Charge
A charge by suppliers for creating a die from artwork to be used for imprinting products.
Die Cutting
The use of sharp steel blades to cut special shapes from printed sheets.
Die Struck
A reverse die is made of the imprint, and then machine struck onto the metal surface. Die struck pieces are predominantly metal (lapel pins, etc.) and may be color filled.
Dithering
The pattern of pixels or dots interspersed to create the illusion of solid color.
Document
A computer file that may contain text, graphics, page layout or other elements. Word files, for example, are referred to as documents.
Domain Name
Denotes the name of a specific Internet area controlled by a company, school or organization. Our domain name is printglobe.com.
Dot
The individual element of a halftone. Halftone dots make up the matrix into which the tones of a photo are broken to make them printable. They have fixed density but variable size.
Drop-down menu
A detailed menu that drops down beneath a command to provide the user with several options related to the command.
Dummy
A pattern of a page or pages provided for printers to show the location of all elements; it may be simply a drawing, or proofs pasted in position.
Duotone
A term for a two-color halftone reproduction from a one color photograph.
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E
EPS File
EPS stands for "Encapsulated Postscript", which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating artwork.
Emboss
Machine presses a die into the surface of the material to create an imprint. Imprint appears to be raised. A Blind Emboss is an imprint without a foil or ink. A Registered Emboss is an imprint that registers with foil or ink.
Embroidery
Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface of product. Usually includes up to 5 colors of threads in one logo. Pricing is based on stitch count. Embroidery cannot be PMS Matched. Embroidery is most commonly used on logo patches and directly on some apparel. Fine detail is difficult to achieve.
Etching and Engraving
Methods for transferring a design to hard, smooth material such as glass.
Export
The command used to save a file for use in another program.
Extrude
The command used to give 2-D objects a 3-D appearance.
EPS
Encapsulated Postscript Files — A file format written in the Postscript language containing high-resolution printing and file exporting information.
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F
Feathering
Blending or smoothing an image's edges into a background.
Fit to path
A visual effect whereby text is flowed along a path.
Flatten
To convert multi-layered files to single layer files. This greatly reduces file size. However, once flattened, the layers of the file cannot be edited.
Flyout
A submenu that appears to the side of a command or menu (i.e., in CorelDRAW)
Foil Stamp
(see Hotstamp)
Folio
The name given in printing to a page number.
Font
A single style, weight, and size of a typeface (i.e., 14 pt Arial Condensed)
Format
The size, style, type page, margins and printing requirements of a printed piece.
Four-color process
The reproduction of full-color artwork through the combination of four process ink colors - magenta (red), cyan (blue), yellow and black - in specified intensities. A Pantone®, or PMS, color can be converted, or promatched, to 4-color process colors. (see Pantone® and Promatch)
Four-Color Separation
The breakdown of full-color copy into individual color plates so that when printed in register, they produce a full color illustration. Four-color separations refer specifically to the process colors: magenta, cyan, yellow and black
Freehand tool
A tool used to draw freeform.
Fulfillment
The process of packaging and shipping an order. Sometimes there are multiple components to kit for one complete package.
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G
GB
A gigabyte is about one thousand million bytes or about a thousand megabytes of computer memory.
GIF
Graphic Interchange Format . A file compression format developed for the Internet.
A type of bitmap image file that is used for artwork upload. Files of this type have a .gif suffix.
Gradient fill
A gradual blending between colors or tints.
Graphic
A line, oval, rectangle, square, circle, logo, chart, illustration, drawing, cartoon or photograph used in a layout.
Gripper Edge
The leading edge of paper as it passes through a printing press.
Group
The command used to lock several objects on-screen together so they may be manipulated as one.
Guideline
Non-printing lines used to align and position on-screen objects.
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H
HTML
Hyper Text Markup Language. This is the scripting language used to create and display web pages on the Internet.
HTTP
Hypertext Transfer Protocol. The Internet protocol that the web uses to send information to the client, so the client browser can view web pages.
Halftone
Conversion of a continuous tone photo image into various dot sizes, usually for black and white reproduction. (A process color halftone is called a separation.)
Hard Copy
Any output from a machine that is readable copy on paper or film as opposed to copy on a computer monitor.
Home Page
An individual's place on the World Wide Web consisting of Web pages that often share personal passions, interests and hobbies.
Hotspot
An area defined as a link on an image located on a web page that is used to link to another link or address.
Hotstamp with Foil
Heat is used to leave a foil imprint of the design on the surface. Available in a variety of colors but can only be implemented in a single color for the entire design.
Hue
A specific color, such as red or blue.
Hyperlink
An area on a web page that when pointed at and/or clicked allows the user to jump to another page or hyperlink. (Link and hyperlink are used interchangeably.)
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I
ISP
Internet Service Provider. A company that provides access to the Internet.
Illustrator by Adobe
Adobe® Illustrator® is industry standard illustration software that creates graphically rich artwork for print or the Web. It provides powerful and flexible tools for PostScript®.
Image
An image can be a digital photographic image, illustration, clip art, or web art, usually provided as a GIF or JPEG file.
Image map
An image on a web page that has specified areas that have hot spots that link to other web pages or links.
Import
The function used to bring objects or text files from one application into another.
Imposition
The arranging of pages in a press form to insure the correct order after the printed sheet is folded and trimmed.
Imprint
To mark by pressure.
Insert
A term that refers to the placement of images or objects into digital files.
Internet
A superset of the World Wide Web.
Italic
In type, letter forms that slope to the right.
Internet Explorer
An Internet browser developed by Microsoft.
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J
JPEG
Joint Photography Expert Group. An algorithm for compressing still images. Motion-JPEG, a variation of JPEG, is used to compress moving images.
JavaScript
A scripting language used to create dynamic effects and programmed events, usually on a web page.
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K
KB
Kilobyte or approximately 1000 bytes.
Kern
To add or delete space between pairs of adjacent characters. Also known as letter spacing.
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L
Laminated
Coated with a clear plastic or two separate sheets of paper joined together as a single sheet to provide a special thickness or varying colors from side to side.
Laser Engraving
Logo is digitized then lasered into hard surfaces such as wood, metal or glass.
Layout
A design, drawing or arrangement containing ad copy showing how final ad reproduction will look.
Letterpress Printing
The original method of mechanical printing, still used though to a lesser extent, based on relief printing. In other words, the ink is transferred from raised metal or rubber to the receiving surface. Also called rubber-plate printing.
Line Art
Black-and-white illustration of reproduction quality. Not converted into dots as is a halftone.
Line Copy
Any copy that can be printed without using a halftone screen.
Litho (Lithography)
A generic term for printed material. Most typically used to refer to offset printed paper that is intended to be mounted to a display.
Logos/Trademarks
A firm's registered symbol, outline, drawing, picture, brand, abbreviation or unusual type style of letter, word or brand name. Used in identifying and advertising and becomes recognized as synonymous with that particular company, brand or service.
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M
MB
Megabyte or approximately one million bytes or 1000 KB.
Magenta
One of the four-color process colors. It is pinkish red in color.
Make-Ready
All preparatory work done prior to running a press.
Marquee
A tool that draws a broken line outline (sometimes called "marching ants") around an object when the object has been selected.
Masking
Consists of drawing a path around an area of an image so that that area alone can be altered by an effect. Conversely, an inverse mask will allow the area outside of the mask to be modified by the application of an effect.
Matte Finish
Dull paper finish without gloss or luster. Sometimes referred to as a satin finish.
Mechanical
The final make-up of a printed advertisement before being transformed into a printing plate. The mechanical thus is the original of the finished advertisement and includes finished photography, art and/or type as they will appear in the advertisement when it is reproduced.
Menu bar
A list of basic word commands, usually found at the top of a file.
Modem
The communications device that transmits data between single computers, Internet servers, online services and BBSs.
Moirè
The undesirable screen pattern caused by the clash of dot patterns when two or more screens are used.
Mounting & Finishing
The manufacturing of a display, applying litho, die-cutting and assembly.
Mouse
A pointing device that, when moved, causes a cursor on a screen to move.
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N
Negative
Reproduction of an image with opposite density values of the original. For example, white areas appear black and black areas appear white. Most generally used on film for printing processes.
Netscape Navigator
An Internet browser developed by Netscape Communications Corporation.
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O
OLE
Object Linking and Embedding — This is a method of exchanging information between object linking and embedding-compliant software programs.
Offset Lithography (Offset Printing)
A printing method in which an inked image on a flat plate is transferred to a rubber surface before being pressed on the printing surface. The plate surface is treated to accept greasy ink in image areas that resist water and to accept water in non-image areas while resisting ink. In this method of printing, the ink is less likely to rub off after an object is handled as often happens with letterpress printing.
Opacity
The opposite of transparency.
Option
An action related to a command.
Overprint
Printing on a piece that already has been printed.
Overrun
An additional number of products in excess of what was originally ordered. An overrun of five to ten percent is generally considered customary and acceptable.
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P
PDF
Portable Document Format. A standard file format used by Adobe Acrobat to display any sort of document on any computer. Often used for proofing purposes. Adobe Acrobat Reader is available to download at http://www.adobe.com.
PICT
Picture — A common bitmap graphic file format. File format for object-oriented graphics. PICT files can be written and read by many applications, and most page layout programs can import (place) PICT files.
PMT
Photomechanical Transfer. A Kodak diffusion transfer process used to resize or copy images (same as a photostat). The result can sometimes be used as Camera-Ready Art or Copy.
PPI
Pixels per inch.
Pad Print
Used on oddly shaped products and surfaces. Only one color can be imprinted.
Pantone® Matching System, or PMS
A color scale used to precisely match colors for printing inks. Each color has a coded number indicating instruction for mixing inks to achieve it. The inks are mixed using 11 basic colors.
Paste
The command used to place the contents that have been cut to the Windows clipboard into a file.
Paste Special
A command that allows you to bring an OLE object into your file.
Perforate
To cut or punch a line of small holes around a portion of printed material to facilitate the tearing out of that section.
Photostat
A black and white photographic reproduction of original art. A halftone photostat (PMT) is made when the photo is rephotographed through a halftone screen.
Pica
A unit of measurement. There are 6 picas to the inch.
Pixel
The basic unit of resolution of bitmapped images and monitor displays. They have fixed size, but variable density.
Plain
Typeface family that is usually medium weight.
Platform
Proprietary system software and hardware. A Windows PC and a Macintosh PC are examples.
Points
A typographic measurement system. There are 72 points per inch.
Pre-Production Proof
A test print. An actual print of the copy and design printed on the item to measure the quality and reproduction ability. This is done after an order is placed but before it is produced.
Press Proofs
In color reproduction, a proof of a color subject on a printing press in advance of the production run.
Preview file
A lower-quality or short duration version displayed to give the user a representation of a higher-quality or longer duration file. Often used to represent media-rich files such as audio or video files.
Process colors
The 4 printing colors made up of cyan (C), magenta (M), yellow (Y), and black (K or key), used to create all printed colors.
Progressive Proof (Color Key)
Color proof that show the reproduction of each color plate separately and in combination with each other. Each color is on a separate piece of acetate, then combined together in layers.
Promatch, or promatched color
Term used when a Pantone® color is converted to four-color process.
Promotional Products
Useful items that can be imprinted with the name of a company or individual and given free to the end user without obligation.
Puff Prints
A screening process, using "puff inks." After screening, the product is exposed to heat. A chemical additive in the ink will cause the ink to rise as it is heated to dry. This process must be used on a cotton weave material where the ink has something to latch on to. Therefore, it can not be used on nylon. Used on apparel, such as caps, hats, and T-shirts.
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Q
QuickTime
A video code developed by Apple Computer that enables frame-based animation, video, and audio files to play. The QuickTime player available free from Apple must be installed in your system for it to work.
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R
RAM
Random Access Memory — That part of the computer's memory that is used for temporary storage of data.
RGB
Red, Green, Blue. RGB files are not appropriate for print jobs. The RGB color model is based on these primary colors being combined at various intensities in an additive color system to produce all the intermediate shades. This is the way color is created on computer monitors, for example. Red, Green, and Blue are called additive primaries because they create white light when combined. As a result, files created in RGB are appropriate for Internet, presentation, and multimedia applications where a monitor or projection system is used.
ROM
Computer memory that is read by the Central Processing Unit of the computer but cannot be altered.
Raster image
An image that is composed of pixel patterns. Also known as a bitmapped image.
Ream
500 sheets of paper if bond, book, offset, text, or writing grades. 250 sheets of paper is cover stock.
Red eye
A defect caused when using a flash to take a photograph and which results in a subject's eyes appearing red. Red eye can be fixed in many photo imaging programs.
Registration
The correct alignment of color and other components of an imprint with each other and to the item on which they are to be imprinted.
Resample
To change the size and resolution of a bitmap.
Resolution
The sharpness of a raster display or printed output. The density of dots for any given output device. The unit of measure is dots per inch (dpi).
Rollover
An effect whereby the action of rolling a mouse over an area on-screen causes that area to respond by a change in its appearance. JavaScript is often used to create rollover effects.
Royalty-free
Unrestricted and unlimited licensed use of a product for which a usage fee has been paid.
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S
Saddle Stitching
A method of binding publications in which the pages are stapled together through the centerfold. The advantage of saddle stitching is that it permits the magazine to lie flat when opened. Another is that it is an inexpensive method of binding. This book is saddle-stitched.
Sans Serif Type
A type style without cross strokes at the end of the main strokes.
Scale
To proportionately increase or decrease in size. The aspect ratio should be preserved if the object has been scaled properly.
Screen
Series of dots used to reproduce halftones or blended colors. As the percentage of screen increases, the color is printed darker.
Screen Charge
A charge by suppliers for creating a screen from artwork to be used for imprinting products.
Self-extracting file
A compressed file provided with a program that automatically decompresses it.
Serif Type
Any typeface with letters having a cross stroke at the end of the main stroke.
Set-Up and Running Charge
Special charges added to certain products that are priced in the catalog without printing included in the price. The set-up charge covers the cost of preparing type for the copy on the press; the running charge covers the actual printing.
Shade
Color resulting from black being added to a pure hue.
Shear
In painting and drawing programs, the action of slanting an object along a specific axis.
Silkscreen
Ink is pressed thru a fine screen leaving a flat, painted imprint on the surface of the material. It is often used to print on cloth or plastic products.
Sixteen-bit audio
The standard for audio Compact Discs (CD-DA), which is a high quality sound file. The higher the bit resolution, the higher the quality. 16-bit audio is professional studio quality.
Slide
A single page in a digital presentation. An MS PowerPoint® slide is an example.
Specialty Advertising
Another, older name for promotional products.
Spiral Binding
A binding in which wires in spiral form are inserted through holes punched along the binding side.
Spot Color
A single consistent color used throughout an area. The Pantone® Matching System applies a number to each spot color.
Stereo
The term "stereo" or "stereophonic" applies to any system of recording (or transmission) that employs multiple microphones to capture sound and multiple loudspeakers to reproduce it.
Streaming
Streaming video is video that can be played as it is being downloaded.
Stripping
Attaching, putting together or assembling in negative film to form the separate elements of a piece that will be printed.
Style
A set of attributes describing an object, text, or a layout.
Sublimation
Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.
Supplier
A company that offers for sale, usually through distributors, Promotional Products it manufacturers or imprints according to buyer specifications. Also known as a manufacturer. (Note: In Canada, a supplier of Promotional Products is known as a distributor).
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T
TIFF
Tag File Image Format — A file format for high-resolution bitmap files.
Table cell
The individual area in a table into which to place data.
Template
Pre-configured files that include formatting, macros, layout attributes, and styles and that are used as masters for the creation of similar files.
Text tool
The tool used to insert text into a file.
Thermography
A process for imitating copperplate engraving, such as on calling cards, by dusting the freshly printed ink surface with resin powder which, when heated, fuses with the ink to form a slightly raised surface. The finished product is very similar to embossed printing in feel and appearance but is much less expensive.
Thumbnail
A small bitmap image used to represent a larger version and used to provide a small file size preview.
Tint
A shade of a particular hue or color.
Toolbar
An assemblage of icons, organized by function, which allows the user to apply commands quickly and easily.
Transform
To alter an object's size or orientation without altering its basic shape.
Trap
In printing when one section of the art slightly overlaps another to avoid any possibility of holes.
Trim Size
Finished size of a printed piece after waste is trimmed away.
Typeface
A general term used to describe the styles of lettering available in typesetting. See also Fonts.
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U
URL
Universal Resource Locator — An address on the Internet, typically beginning with http://. All web sites have URLs.
Underrun
A number of products less than what was originally ordered.
Undo
To revert to the last action.
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V
Varnish
A thin, protective coating applied to a printed sheet for protection, appearance or to prevent fingerprinting. An overall varnish is applied to the whole image. A spot varnish is applied to specific area(s). Varnishes have a variety of effects, from high gloss to dull or matte.
Vector image
An image created by a drawing program whereby geometric shapes and curves are represented mathematically rather than by means of pixelation. Vector images scale well because the lines that make them up can be resized by adjusting their beginning and end points.
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W
WMF
Windows Metafile Format — a graphic file format that supports both vector (drawing-based) and raster (bitmapped) files in Windows applications.
WWW
World Wide Web, a subset of the Internet. Most commercial web sites are located on the WWW.
WYSIWYG
What You See Is What You Get. This refers to software that allows the user to see on-screen what the final form of the document being worked on will look like.
Watermark
A digital mark usually used to indicate that the image can only be used if licensed.
Web
Refers to the World Wide Web.
Website
A company's or organization's place on the World Wide Web.
Web-safe colors
Colors that display well on web pages.
Wizard
A program within a program used to help and guide the user through a process. It is often used to install a program.
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Z
Zoom
To enlarge or reduce the on-screen size of the document you are viewing.
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